PET INFLUENCERS- PAWSOME MARKETING
Here at Urban Paws UK we offer a range of domestic animals that are social media influencers.
What Are Pet Influencers?
They are famous pets on the Internet who have a lot of followers (usually 20000+) on social media platforms and get paid for ‘sponsored’ posts and endorsements.
Our pets are influencers because they have a large social media presence & large companies (some international) love to use them to advertise their brands & products. Our pets are proving more influential than humans even if the products or brand is not intended for animals because pets tend to evoke good emotions in people and this, in turn, increases their happiness making them more likely to make a purchase or engage with the brand. Whilsthuman influencers might say something ‘off-brand’ or something that offends the brand, but dogs are on message at all times. At Urban Paws UK we recommend the perfect pet for each campaign and work with our clients to create engaging content across digital and broadcast advertising campaigns. The influence and audience engagement our animals have mean we can reach millions of target consumers using a focused and timely approach.
The Different Types of Pet Influencers
We work mainly with bloggers, vloggers, social media product placement, YouTube videos & PR campaigns. But we have had pets that will go into the company’s main office to be photographed with a specific item. Brands know that pets improve image of a company and help to build stronger relationship between them and customers. For example we have had dogs that regularly get invited into Google’s main office in London. For Instagram, pets are big business; both in terms of generating content and building compelling advertisements for users.
We can divide inluencers into 3 main groups when it comes to a range of their power and influence and how many people they reach. Each group has its own benefits; beyond the selling rates it’s also about brand awareness, reach and engagement.
This is the biggest category of accounts, which have around 5000-10,000 followers and average drive for one post is around 25%-50% as they are able to interact with the audience one on one. It actually turns out that audience engagement decreases once a social media influencer reaches a huge number of followers. This is why micro-influencers are a reasonable (and more affordable) choice as their followers are interested in personal contact, which results in a higher engagement rate. Another attractive points are the affordability as they are cheaper than profiles with more followers in the same field of interest and personal nature of these accounts.
Their audience ranges from 10,000 – 1 million followers and have approximately 5% – 25% engagement per post. They have a strong relationship with a particular field of interest like breed, travel, fashion and so on. Even though the engagement rate might seem to be low, they can reach up to 10 times more people than micro-influencers do. The result is that your brand is more visible and discussed by more people.
Mega-influencers provide celebrity level endorsement. They reach up to over 1 million followers and receive around 2% – 5% engagement. This is also the most expensive group to work with. Choosing them is recommended to brands that are looking for a global reach. They are great for visibility and building brand awareness.
How does Pet Influencing work?
Partnering with pet influencers who interact with a service or product, creates adorable and shareable content for the brand across all social media channels. Actually, the product or service doesnot have to be related to animals to be presented by them to influence the potential customers. Ifpets promote a brand on social media, fans of that dog, cat etc. tend to remember those products or services. The marketing world hasnoticed the impact pet superstars have on people and started to use themto create brand awareness and promote products.
Why does it matter?
Pets increase brand notoriety and creates a pleasant and friendly personality for the products as pets are associated with positive feelings.
Social Media Platforms
There is a wide variety of social media platforms, however, not all of them are suitable for everyone and every marketing campaign. In terms of pet influencing, Instagram and Facebook are currently the most popular platforms. They enable influencersto create a gallery of imagesand easily engage with followers. Twitter is also worth consideration as due to the use of hashtags it’s easy to find the audience and interact with them.
What brands collaborate with pet influencers?
Beyond brands specialising in pet food or pet insurance, there are companies who work with animals even though their field of activity has not much in common with them. Urban Paws UK has already worked with brands such as Samsung, Disney, John Lewis, Vets 4 Pets, Amazon, Vodafone, Netflix, Dyson and more to advertise a variety of products and services.
Pet Influencer FAQs
Who is using influencer marketing as part of their strategy?
Influencer marketing covers a wide range of industries and categories that are growing every day. Urban Paws UK has managed campaigns across a diverse range of categories from pet food, beauty, pet care, retail, events, health & wellness, charities, and much more.
How much does an influencer campaign cost?
Each campaign is custom made to suit every client’s needs so it’s difficult to provide a standard pricing sheet. Cost varies across agencies, and will fluctuate based on a number of factors including number of influencers, labour costs, influencer compensation, and extra digital spend to promote the campaign.
Is influencer marketing an affordable option for small brands?
Influencer marketing is a cost-effective solution that brings greater returns than other digital marketing strategies. It’s been proven to outperform banner ads, for example, and is becoming the preferred method for marketing new product launches.
Urban Paws UK offer custom campaigns, which gives smaller brands room to make an investment without the high-level risk normally associated with marketing campaigns. That said, there is a minimum threshold that needs to be met to cover the overhead cost of running a campaign.
How do I get started on our first influencer campaign?
When a business decides to engage in influencer marketing they are best to hire a third-party agency to handle the details for them. Most brands are choosing to go with an agency because it’s more cost-effective, and is time-efficient.
What are the steps to launching a successful influencer campaign?
Our process guarantees genuine results. We customize each campaign so that our clients can be part of the process every step of the way. Urban Paws UK will select the right influencers, who are the right fit for your brand, to create the right content, at the right time, in the right place.
Is there a minimum number of followers a person needs to be considered an influencer?
There are many factors that are considered before we recruit a pet to our influencer network, and one of those is audience size. While there isn’t a set minimum, you do need to have a large enough audience to make a visible impact with your content. Impact is measured primarily in impressions, and engagements. The larger and more engaged your follower base is, the more likely we will hire you as an influencer.
How can the content be authentic if influencers are being paid to create it?
Influencers don’t just promote a product; they come up with useful ideas on how to use the product. Followers engage with this useful content, share it with their friends, pin it on Pinterest and come back to it later when they want to try the idea for themselves. Most influencers won’t publish content that doesn’t resonate with their audience or fit their own brand, and no agency worth working with would hire influencers who aren’t a good fit for a brand’s campaign.
Do influencers publish the content on every social media network?
Not every campaign has content published on every social media network. The big ones (Facebook, Twitter, Pinterest, Snapchat and Instagram) make up the majority of all influencer content published on social media. However, some campaigns simply resonate better on certain channels. Again what channels can be selected by the client.
How much are pet influencers paid?
This might be the most frequently asked influencer marketing question, but unfortunately, there is no straightforward answer. Every influencer is on a different rate, which is based on many factors and can vary between pets and campaigns. Some influencers have their own base price, which they wish to be paid, and others are happy to negotiate based on the ask for each campaign.
Who owns the content – the influencer or the brand?
Influencers retain the rights to their content, however brands can stipulate in their contracts with influencers to have exclusive rights to use the content for a certain period of time (or indefinitely.) If the contract says nothing about ownership or intellectual property rights, then the influencer has the copyright on that content and all rights associated with the copyright.
How using a Pet Influencer help you create awareness
Humans love for our furry friends is greater than ever, with millions of pet owners worldwide, the attraction of seeing animals on social media keeps on growing. People follow these pets and cute/fluffy or funny pets have the ability to sell a product to people of all different ages. Pet influencers can attract up to 10 times the amount of attention, compared to a human influencer. With this information, it is hard for companies to not use pet influencers to advertise their brand. People like pet content, and there’s higher ability to go viral. You have all the abilities of influencer marketing, plus factors that you don’t have for humans.
When is the right time to use a Pet Influencer?
When a particular pet has a mass following and brands start showing an interest in the animal due to their popularity. When a pet has the ability to engage an audience & establish a mass following then the time is right. It is also beneficial if the pet has worked with leading brands & can show versatility from reviewing products, blogging, good visuals and/or videos as well as conducting interviews. We work with the brands, and when it makes sense to work with dog influencers in our database, we reach out to them.
Our experience in dealing with Pet Influencers
We have had years of dealing with pet influencers and have noticed a huge increase especially on Instagram. Everyday pet influencers are proving more and more popular. The market is completely open when it comes to what products can be advertised making pets more appealing for brands compared to humans. Influencer marketing works because the influencers are trusted, brand relevant, are loyal & will advocate as well as having a high volume of followers that will influence the right audience.
Here’s why you should use our Pet Influencers
Many pets have boomed in popularity on social media, especially Instagram. With some animals having up to 1 million followers, it is no surprise that companies get these pets to advertise for their company to the masses of people who come to visit their pages every day. If you are looking for a pet influencer for your company, then look no further. At Urban Paws UK we have many pets that can be hired out for many different tasks. Some of our pets have featured in advertisements and have Instagram accounts with thousands of followers. Most importantly, pets can endorse products for a lot less money than actual human beings.
So if you have any inquiries on pet influencers or need a pet influencer for your company –get in touch today.
Social media and Pets – Paws on the Internet
This is your mini guide onhow to become a pet influencer.
Animals have been a huge part of our lives and we are sure it will not change. As our friends, they entertain us, teach about responsibility and unconditional love as well as move our hearts. That is why pets have their special place in a marketing world. They evoke emotions and this is the most important thing, right?
To succeed as an influencer on the web you need to know how to persuade others that what you offer is unique and valuable. Take a look at your pet and think a little bit. Does your pet stand out of the crowd? Is your pet unique? Try to spot some features that can make your pet easy to remember, like Edwin Floppy Cat charming literally everyone with his big crystal-blue eyes, which make him incredibly photogenic.
Create an account on your preferred social media platform. You can choose from Instagram, Facebook, Twitter, Pinterest and even more. Pick up the one you like and feel confident using. We could recommend Instagram as your main platform as it allows you to share pictures and create an impressing gallery of your pet. However, it’s your choice so feel free to experiment with different social media.
Create a fun and interesting bio (biography)on your page. Include all essential information about your pet in an encouraging manner. Look at Bullet’s Insta page and you will get it immediately! Keep it short and amusing – instant adorationguaranteed. Trust us.
Always take good quality pictures of your pet. Photos that are interesting and nice grab people’s attention so they are more likely to follow your pet and interact with the account by giving likes, comments and shares. This is how you build your own audience! You will influence them as long as they see you as a source of entertainment and reliability.
We highly recommend posting consistency. Aim for a minimum of 4-6 posts per week. Think about when you want to share pictures of the pet and simply stay on track and stick to it. Frequency is important as it lets your followers feel like they are a part of your life and keeps them up-to-date with you and your pet.
To maximise engagement and generate followers don’t transition to post only a few times a month if you usually post daily. It may negatively affect your account and result in losing the followers you’ve worked so hard to get.
Don’t forget to use the ‘Stories’ feature when using Instagram or Facebook. The function can help you to get more followers if you use it regularly. Videos can also boost up the popularity of your page. People are more likely to share videos with others when the content is fun or unique. And guess what – you get more new fans!
To establish yourself as a pet influencer try to interact with others influencers. The best bit about this is you get to make more friends. Follow them and comment on their posts. You will be visible so more people will notice and eventually visit your profile. Be careful not to leave pointless comments about self-promotion. Actions like this let others think that you have nothing valuable to offer. If your comment is interesting it means your profile might be interesting as well. Give them an impression like it’s worthy to look at your page.
Engage via social media with your followers. Answer or like their comments in order to build the relationship, which will result in higher numbers of interactions and engagements. Giving the impression and saying on the behalf of your pet will be even better, because who wouldn’t like to talk with a cute, furry creature?!
Add value by giving relatable opinions and asking questions what your followers think. If you have a specific knowledge related to animals or everything you say is hilarious, well it’s a great way to create superb content.
Hashtags – know the keywords relevant to your area and use them every time you post. It’s a simple way for people to search for particular pics or posts that have a common topic. Search on #blackcat and you will get all photos related to black cats so it’s another tip to make your profile visible. For example, if you have a Bengal cat tag your new post #bengalcat or simply #catsofinstagram and wait for the fame. Social media doesn’t exist without hashtags and this is the number one tip over all others.
Educate and promote important stuff. You may support organisations or events about animal welfare, adoptions, donations etc. Cole and Marmalade are very pawsome activists on the web. They inform their followers about other pets in need so in result they help them to find homes for rescue animals or get donations. It really engages people so, again, you build strong relationship with them. Nice tip to remember – giving good is always trendy!
And last but not least – being close to animals is being close to people. So if you want to influence people, stick to what they love… and we all know they love pets!
All these tips should clarify a bit the process of becoming a star of the Internet but remember one thing: It should be fun and give you the opportunity to spend more time with your pawsome friends.
If you would like to read about some of our favourite influencers you can read our blog here.