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My Collection

Name / Position

Layla Flaherty, CEO

Profile

Meet Layla, our CEO, founder of Urban Paws UK, and 'Pawgent' for your pet stars. Layla founded Urban Paws back in 2015 after a successful career as a reality tv star and model. She also holds a degree in animal physiology and has professional qualifications in animal grooming and animal management. She founded Urban Paws UK after noticing a gap in the market for supplying high-quality animal talent to film and television companies and PR and marketing agencies. Layla used her connections and experience as a model to establish herself as an animal agent, and the rest is history. Since then, the company has expanded into the field of pet influencers, won numerous awards, and has an ever-growing team.

layla@urbanpawsuk.com

Name / Position

Jo Gordon, Head Booker

Profile

Jo is the Head Booking Agent and 'Mother Hen' at Urban Paws HQ. She is highly experienced in sourcing talent and boasts an extensive resume as a successful model booker, scout, and researcher. Jo is passionate about developing artists and allowing them to fulfil their potential. Her track record of human clients is impressive, and she has developed countless relationships across numerous industries. Jo established herself as a mentor to her many clients and always took pride in supporting them with encouragement and opportunity to get the best results. She has an eye for sourcing and booking the best model for the job, and her professional-yet-friendly manner has made her well respected within the industry.

jo@urbanpawsuk.com

Team member quote of the month

‘I’m not sure they make a long-angled lens big enough to fit in the whole of your Great Dane’

Name / Position

Nemo Reeve, Animal Booking Agent

Profile

Paul, or Nemo, is an animal booking agent here at Urban Paws UK and known as the 'Glider King'. Nemo has a wealth of experience and a bachelor's degree in photography from Norwich University of the Arts. Since graduating, Nemo has worked for various agencies, most recently as an Account Manager at The Armoury. He has been praised for his ‘can do’ attitude and thorough knowledge of creative industries. His experience in brand strategy from an agency perspective means he knows what a brand is looking for and has an eye for the perfect pooch for the job. He’s creative at heart and always knows exactly what our clients want.

nemo@urbanpawsuk.com

Name / Position

Laura Evison, Accounts Manager

Profile

Laura is the accounts manager and our 'Funky Monkey' of the office. She deals with all the company bookkeeping, accounts, invoicing, and credit control. We call Laura Xero Queen or TikTok Laura.

laura@urbanpawsuk.com

Name / Position

Daniel Keeling, Digital Marketing

Profile

Daniel is our in-house video and photo editor aka our 'Marketing Monkey'. With a BSc in Applied Psychology and an MSc in Digital Marketing, Daniel has worked with Urban Paws UK since early 2018 - making him one of the longest running team members - despite also being the youngest! As the proud owner of two cats, Daniel is our go-to expert on all things feline. This, along with his digital/tech knowledge perfectly positions him as a jack-of-all-trades.”

daniel@urbanpawsuk.com

Name / Position

Erin Rogers, Administration

Profile

Erin is our newest team member and ‘Queen of the admin jungle’. She loves putting her organisational skills to good use and happily shares that she is a perfectionist both at home and in the office. Erin is particularly proud of her rescue dog, a Staffordshire Ridgeback cross called Paisley. Paisley has only grown in confidence since his adoption 5 years ago and is now a key part of the family! Before joining the Urban Paws family, Erin spent 7 years in recruitment. She has now turned her talents from finding jobs for professionals to helping our booking agents find jobs for our PAW-fessionals! Incredibly passionate about each and every project that she takes on, Erin strives to ensure the happiness of both clients and colleagues. Erin also has a degree in contemporary art and likes to bring new ideas and a spot of creative flair to her work.

erin@urbanpawsuk.com

Name / Position

Nathanial Eker, Senior Copywriter and Editor

Profile

Nathanial is our copywriter, editor, and Tortoise Lord here at Urban Paws UK. He oversees our written content and is our SEO specialist, writing all of our blog posts, animal profiles, and other copy. Nathanial comes from a background of brand management and public relations and worked for Specsavers for many years, where he was trained by and gained qualifications from the Chartered Institutes of Marketing and Public Relations. Nathanial is responsible for our site's brand identity and SEO health, but his favourite job is writing our many eclectic blog posts. He is now wrapping up an undergraduate degree in Film and Creative Writing at LJMU and works as a freelance writer, journalist, and film critic.

 

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