My Collection

Name / Position

Layla Flaherty, CEO


Meet Layla, our CEO and the founder of Urban Paws UK. Layla founded Urban Paws back in 2015 after a successful career as a reality tv star and model. She also holds a degree in animal physiology and has professional qualifications in animal grooming and animal management. She founded Urban Paws UK after noticing a gap in the market for supplying high-quality animal talent to film and television companies and PR and marketing agencies. Layla used her connections and experience as a model to establish herself as an animal agent, and the rest is history. Since then, the company has expanded into the field of pet influencers, won numerous awards, and has an ever-growing team.


Name / Position

Jo Gordon, Head Booker


Jo is the Head Booking Agent and Mother Hen at Urban Paws HQ. She is highly experienced in sourcing talent and boasts an extensive resume as a successful model booker, scout, and researcher. Jo is passionate about developing artists and allowing them to fulfil their potential. Her track record of human clients is impressive, and she has developed countless relationships across numerous industries. Jo established herself as a mentor to her many clients and always took pride in supporting them with encouragement and opportunity to get the best results. She has an eye for sourcing and booking the best model for the job, and her professional-yet-friendly manner has made her well respected within the industry.


Team member quote of the month

‘I’m not sure they make a long-angled lens big enough to fit in the whole of your Great Dane’

Name / Position

Nemo Reeve, Animal Booking Agent


Paul, or Nemo, is an animal booking agent here at Urban Paws UK and known as the Glider King . Nemo has a wealth of experience and a bachelors degree in photography from Norwich University of the Arts. Since graduating, Nemo has worked for various agencies, most recently as an Account Manager at The Armoury. He has been praised for his ‘can do’ attitude and thorough knowledge of creative industries. His experience in brand strategy from an agency perspective means he knows what a brand is looking for and has an eye for the perfect pooch for the job. He’s a creative at heart and always knows exactly what our clients want.


Name / Position

Laura Evison, Accounts Manager


Laura is the accounts manager. She deals with all the company bookkeeping, accounts, invoicing and credit control. We call Laura Xero Queen or TikTok Laura.


Name / Position

Daniel Keeling, Digital Marketing


Daniel is our in-house video and photo editor. With a BSc in Applied Psychology and an MSc in Digital Marketing, Daniel has worked with Urban Paws UK since early 2018 - making him one of the longest running team members - despite also being the youngest! As the proud owner of two cats, Daniel is our go-to expert on all things feline. This, along with his digital/tech knowledge perfectly positions him as a jack-of-all-trades.”



Is your Pet the next
big thing?

Our agents are always on the lookout for the next star. If you think your pet has what it takes, submit their application today!

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Pet Influencers
for hire!

We represent some of the biggest animal influencers in the market. If you are looking to make a big impact, we have the stars to do it.

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