My Collection

If you would like to find out more about our team at Urban Paws UK and the values we embody when working with animals, please see our meet the Urban Paws UK team page below!

Name / Position

Layla Flaherty, CEO


Meet Layla, our CEO, founder of Urban Paws UK, and 'Pawgent' for your pet stars. Layla founded Urban Paws back in 2015 after a successful career as a reality tv star and model. She also holds a degree in animal physiology and has professional qualifications in animal grooming and animal management. She founded Urban Paws UK after noticing a gap in the market for supplying high-quality animal talent to film and television companies and PR and marketing agencies. Layla used her connections and experience as a model to establish herself as an animal agent, and the rest is history. Since then, the company has expanded into the field of pet influencers, won numerous awards, and has an ever-growing team.


Name / Position

Jo Gordon, Head Booker


Jo is the Head Booking Agent and 'Mother Hen' at Urban Paws HQ. She is highly experienced in sourcing talent and boasts an extensive resume as a successful model booker, scout, and researcher. Jo is passionate about developing artists and allowing them to fulfil their potential. Her track record of human clients is impressive, and she has developed countless relationships across numerous industries. Jo established herself as a mentor to her many clients and always took pride in supporting them with encouragement and opportunity to get the best results. She has an eye for sourcing and booking the best model for the job, and her professional-yet-friendly manner has made her well respected within the industry.


Team member quote of the month

‘"What a beautiful world it would be if people had hearts like dogs." – Layla Flaherty’

Name / Position

Laura Evison, Accounts Manager


Laura is the accounts manager and our ‘bunny mummy' of the office. She deals with all the company bookkeeping, accounts, invoicing, and credit control. We call Laura Xero Queen or TikTok Laura.


Name / Position

Sabrina Bento Pereira, Digital Marketer


Sabrina (not the teenage witch) is the new digital marketer or ‘marketing monkey’ here at Urban Paws. Sabrina has a BSc in Biomedical Sciences and decided to put down the microscope for Adobe. She has diverted her career into Digital Marketing to show her creative and analytical capabilities. She’s our vibrant Portuguese member who is dedicated to her duties and is passionate about her job. Outside the workplace, Sabrina is passionate about photography and creating animation/digital drawing.


Name / Position

Abi Birch, Junior Booker


Abi is our new junior booker at Urban Paws UK, also known as the ‘Talented Tabby’. Abi worked professionally in the theatre industry as a dancer and performer and achieved her BA Hons in Dance from Edge Hill University. Since graduating she swapped the stage for talent management and has been working in agencies ever since, completing her traineeship with Apostrophe Talent. Abi is now bringing her wealth of experience of the performing arts industry to Urban Paws UK. She knows how to get the best out of her clients, with respect and care always taking first priority in her approach.



Is your Pet the next
big thing?

Our agents are always on the lookout for the next star. If you think your pet has what it takes, submit their application today!

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Pet Influencers
for hire!

We represent some of the biggest animal influencers in the market. If you are looking to make a big impact, we have the stars to do it.

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