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My Collection

Name / Position

Layla Flaherty, CEO

Profile

Meet Layla, our CEO, founder of Urban Paws UK, and 'Pawgent' for your pet stars. Layla founded Urban Paws back in 2015 after a successful career as a reality tv star and model. She also holds a degree in animal physiology and has professional qualifications in animal grooming and animal management. She founded Urban Paws UK after noticing a gap in the market for supplying high-quality animal talent to film and television companies and PR and marketing agencies. Layla used her connections and experience as a model to establish herself as an animal agent, and the rest is history. Since then, the company has expanded into the field of pet influencers, won numerous awards, and has an ever-growing team.

layla@urbanpawsuk.com

Name / Position

Jo Gordon, Head Booker

Profile

Jo is the Head Booking Agent and 'Mother Hen' at Urban Paws HQ. She is highly experienced in sourcing talent and boasts an extensive resume as a successful model booker, scout, and researcher. Jo is passionate about developing artists and allowing them to fulfil their potential. Her track record of human clients is impressive, and she has developed countless relationships across numerous industries. Jo established herself as a mentor to her many clients and always took pride in supporting them with encouragement and opportunity to get the best results. She has an eye for sourcing and booking the best model for the job, and her professional-yet-friendly manner has made her well respected within the industry.

jo@urbanpawsuk.com

Team member quote of the month

‘"What a beautiful world it would be if people had hearts like dogs." – Layla Flaherty’

Name / Position

Nemo Reeve, Animal Booking Agent

Profile

Paul, or Nemo, is an animal booking agent here at Urban Paws UK and known as the 'Glider King'. Nemo has a wealth of experience and a bachelor's degree in photography from Norwich University of the Arts. Since graduating, Nemo has worked for various agencies, most recently as an Account Manager at The Armoury. He has been praised for his ‘can do’ attitude and thorough knowledge of creative industries. His experience in brand strategy from an agency perspective means he knows what a brand is looking for and has an eye for the perfect pooch for the job. He’s creative at heart and always knows exactly what our clients want.

nemo@urbanpawsuk.com

Name / Position

Laura Evison, Accounts Manager

Profile

Laura is the accounts manager and our 'Funky Monkey' of the office. She deals with all the company bookkeeping, accounts, invoicing, and credit control. We call Laura Xero Queen or TikTok Laura.

laura@urbanpawsuk.com

Name / Position

Daniel Keeling, Digital Marketing

Profile

Daniel is our in-house video and photo editor aka our 'Marketing Monkey'. With a BSc in Applied Psychology and an MSc in Digital Marketing, Daniel has worked with Urban Paws UK since early 2018 - making him one of the longest running team members - despite also being the youngest! As the proud owner of two cats, Daniel is our go-to expert on all things feline. This, along with his digital/tech knowledge perfectly positions him as a jack-of-all-trades.”

daniel@urbanpawsuk.com

Name / Position

Nathanial Eker, Senior Copywriter and Editor

Profile

Nathanial is our copywriter, editor, and Tortoise Lord here at Urban Paws UK. He oversees our written content and is our SEO specialist, writing all of our blog posts, animal profiles, and other copy. Nathanial comes from a background of brand management and public relations and worked for Specsavers for many years, where he was trained by and gained qualifications from the Chartered Institutes of Marketing and Public Relations. Nathanial is responsible for our site's brand identity and SEO health, but his favourite job is writing our many eclectic blog posts. He is now wrapping up an undergraduate degree in Film and Creative Writing at LJMU and works as a freelance writer, journalist, and film critic.

Name / Position

Alison de Asha, Administration

Profile

Alison is the newest member of our admin team, and our resident 'Sharp Eyed Eagle'. A proud South London girl, she's worked for numerous organisations as an Admin or Office Manager and most recently as a Director of a Telecoms Consultancy. When she's not with her two teenage boys, going to live gigs with her husband, or looking after her adopted cat Bob, you'll find Alison in the office working studiously and diligently. With a cool calm manner and a sharp eye for detail, she's highly organised and a purr-fect help to our clients.

alison@urbanpawsuk.com

Name / Position

Sabrina Bento Pereira, Digital Marketer

Profile

Sabrina (not the teenage witch) is the new digital marketer or ‘marketing monkey’ here at Urban Paws. Sabrina has a BSc in Biomedical Sciences and decided to put down the microscope for Adobe. She has diverted her career into Digital Marketing to show her creative and analytical capabilities. She’s our vibrant Portuguese member who is dedicated to her duties and is passionate about her job. Outside the workplace, Sabrina is passionate about photography and creating animation/digital drawing.

sabrina@urbanpawsuk.com

 

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