Category Archives: Blog


This Holiday Celebrate Christmas with your Cats

Like many people, I adore Christmas and everything connected with that particular holiday. I enjoy the cookies that my granny bakes, I look forward to every Christmas present, and I even organize a unique party every year. Sounds perfect? Well, you would be right… until I tell you that we live with three cats and … Continue reading This Holiday Celebrate Christmas with your Cats

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Pet Influencer Case Studies

Read about some of the pet influencer projects that we at Urban Paws UK have worked on. They vary between brand awareness and advertising campaigns. Warner Brothers: Frank Zevon’s ‘Werewolves of London’ The brief was to promote Hallowe’en sales of Frank Zevon’s hit single, ‘Werewolves of London’ on 31st October 2018.  This was to be … Continue reading Pet Influencer Case Studies

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Instagrameowble: Tips To Shooting Cat Pics That Go Viral (Guest Post)

As members of the cat lover’s society, it’s our duty to capture and share cat photos that will leave the Instagram community with their mouths wide open. Like a paparazzi to Hollywood celebrities, we’re always on undercover mode with our cameras, hoping our feline subject decides to channel their photogenic trait or start doing something … Continue reading Instagrameowble: Tips To Shooting Cat Pics That Go Viral (Guest Post)

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How to Recognize (and Correct) Inappropriate Dog Play (Guest Post)

Dogs might be the best play buddies you’ll ever have, but that doesn’t mean that they’ll always play fair. No matter how smart your pup is, they’re still just a pup. This means that you’ll need to put some time and effort into socializing them correctly and teaching them how to act appropriately. Dogs learn … Continue reading How to Recognize (and Correct) Inappropriate Dog Play (Guest Post)

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How to keep your pets safe this Autumn season

With the biggest Autumn seasonal events coming up, it’s important to ensure your pets are safe. Halloween and Bonfire night are just around the corner and with all the spookiness and excitement from those around you, you may forget that your animal could be affected by various issues.   Sweets and treats Many popular sweets … Continue reading How to keep your pets safe this Autumn season

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Do Cats Actually Like People?

Are cat’s just using us? Counter to popular belief, cats do actually like people. It’s a debate as old as time – canines versus felines. A common aspect of the debate hinges on the fact that dogs are believed to be man’s best friend. Meanwhile, cats merely tolerate humans as a means to get food. … Continue reading Do Cats Actually Like People?

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Oh Mickey, you’re so fine! MSGM’s Autumn/Winter line features a familiar pooch

Online women’s fashion brand, MSGM, have released their Fall/Winter line of clothing (that’s autumn and winter to us Brits), bringing with it not only a collection of new clothing but of new marketing images. The advertising campaign features models Florence Hutchings, Rose Daniels and Mae Lapres, as well as Urban Paws UK animal model Mickey the … Continue reading Oh Mickey, you’re so fine! MSGM’s Autumn/Winter line features a familiar pooch

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Beckham: Londoner Ambassador

Then When it comes to the most iconic parts of British life there are a lot of things that spring to mind. – We have the best weather in the world (if you like rain for 10 months a year and then sunbathing for 2 months). – We have some old buildings which look nice … Continue reading Beckham: Londoner Ambassador

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Creating a Cat-Friendly Safe Space

Cat’s Need Stimuli Just like humans, cat’s need cat-friendly stimuli. While we can watch some TV, play a game of Candy Crush or read a book, a cat may need a little bit more help. This is especially the case for cats who live alone or who can’t go outside. It can also apply for … Continue reading Creating a Cat-Friendly Safe Space

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Pet Market Spending is Booming!

Are People Spending Less on their Pets?   With Brexit on the horizon, high street spending rapidly declining, and people looking to budget supermarkets for their weekly food shop, you may think that the pet industry would also be suffering from cutbacks in personal budgets and tightened belts when it comes to non-essential purchases.   … Continue reading Pet Market Spending is Booming!

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