Category Archives: Blog


How to Clicker Train Your Cat (Guest Article)

At first attempt, it may seem like cats cannot be trained, but this is completely wrong. The problem lies in trying to train cats the same way someone would train a dog. Cats need specialized training, and that’s why we wanted to share this short guide on how to specifically train cats using a clicker. … Continue reading How to Clicker Train Your Cat (Guest Article)

View more
2020 – Year of the Rat

The new year has finally begun and according to the Chinese calendar, it is the year of the Rat. Officially, the Chinese new year will start on January 25th.  This year is a time of strong endings and new beginnings as the Rat is the first sign of the Chinese zodiac. The year of the … Continue reading 2020 – Year of the Rat

View more
What Producers and Photographers Need to Know About Working with Cats

Dog person? There are 8 million cats in the UK, only half a million fewer than the 8.5 million dogs who currently live in the UK.1.  And did you know 24% of UK households own a cat?  That’s the equivalent to a quarter of our population! When it comes to marketing it would be crazy not … Continue reading What Producers and Photographers Need to Know About Working with Cats

View more
This Holiday Celebrate Christmas with your Cats

Like many people, I adore Christmas and everything connected with that particular holiday. I enjoy the cookies that my granny bakes, I look forward to every Christmas present, and I even organize a unique party every year. Sounds perfect? Well, you would be right… until I tell you that we live with three cats and … Continue reading This Holiday Celebrate Christmas with your Cats

View more
Pet Influencer Case Studies

Read about some of the pet influencer projects that we at Urban Paws UK have worked on. They vary between brand awareness and advertising campaigns. Warner Brothers: Frank Zevon’s ‘Werewolves of London’ The brief was to promote Hallowe’en sales of Frank Zevon’s hit single, ‘Werewolves of London’ on 31st October 2018.  This was to be … Continue reading Pet Influencer Case Studies

View more
Instagrameowble: Tips To Shooting Cat Pics That Go Viral (Guest Post)

As members of the cat lover’s society, it’s our duty to capture and share cat photos that will leave the Instagram community with their mouths wide open. Like a paparazzi to Hollywood celebrities, we’re always on undercover mode with our cameras, hoping our feline subject decides to channel their photogenic trait or start doing something … Continue reading Instagrameowble: Tips To Shooting Cat Pics That Go Viral (Guest Post)

View more
How to Recognize (and Correct) Inappropriate Dog Play (Guest Post)

Dogs might be the best play buddies you’ll ever have, but that doesn’t mean that they’ll always play fair. No matter how smart your pup is, they’re still just a pup. This means that you’ll need to put some time and effort into socializing them correctly and teaching them how to act appropriately. Dogs learn … Continue reading How to Recognize (and Correct) Inappropriate Dog Play (Guest Post)

View more
How to keep your pets safe this Autumn season

With the biggest Autumn seasonal events coming up, it’s important to ensure your pets are safe. Halloween and Bonfire night are just around the corner and with all the spookiness and excitement from those around you, you may forget that your animal could be affected by various issues.   Sweets and treats Many popular sweets … Continue reading How to keep your pets safe this Autumn season

View more
Do Cats Actually Like People?

Are cat’s just using us? Counter to popular belief, cats do actually like people. It’s a debate as old as time – canines versus felines. A common aspect of the debate hinges on the fact that dogs are believed to be man’s best friend. Meanwhile, cats merely tolerate humans as a means to get food. … Continue reading Do Cats Actually Like People?

View more
Oh Mickey, you’re so fine! MSGM’s Autumn/Winter line features a familiar pooch

Online women’s fashion brand, MSGM, have released their Fall/Winter line of clothing (that’s autumn and winter to us Brits), bringing with it not only a collection of new clothing but of new marketing images. The advertising campaign features models Florence Hutchings, Rose Daniels and Mae Lapres, as well as Urban Paws UK animal model Mickey the … Continue reading Oh Mickey, you’re so fine! MSGM’s Autumn/Winter line features a familiar pooch

View more