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Easter is just around the corner, and it’s the perfect time to add a touch of animal charm to your B2B marketing campaigns. Whether you’re looking to engage your audience with cute and cuddly animals or showcase the playful side of your brand. Animal talent can be a great way to add a unique and memorable element to your Easter campaigns 🐇🐣🌻✨

Bunnies 🐰

These lovable and fluffy animals are an iconic symbol of Easter. They can be featured in social media posts, email campaigns, and video content, adding a playful and festive touch to your marketing efforts. Rabbits are a popular choice for Easter campaigns, symbolising fertility and abundance. They are commonly featured in Easter-themed marketing campaigns adding a touch of tradition and nostalgia to the holiday. Their playful nature therefore makes them appealing to audiences of all ages.

Chicks 🐥

Baby chicks are another classic Easter symbol. Their adorable appearance can capture the attention of your audience. Additionally, chicks are often used to represent the rebirth of spring and the start of a new season, and are one of the most commonly associated animal to this holiday.

Lambs 🐑

Lambs are often associated with Easter, representing innocence and purity. Their significance in Easter traditions can be traced back to ancient times, and they have become a powerful symbol of renewal and rebirth. This therefore reflects the Christian belief in the resurrection of Jesus Christ.

Ducks 🦆

Ducks are a cheerful and playful addition to any spring-themed campaign. They can be featured in marketing materials to add a touch of whimsy and joy. Moreover, ducks are often cute and lovable indicators of the arrival of spring, making them a perfect choice of talent for Easter campaigns.

Cats 🐈

Cats are often regarded as symbols of elegance and sophistication, adding a touch of grace to any spring-themed campaign. Their sleek and graceful movements, combined with their natural poise, can enhance the aesthetic appeal of your marketing materials. Cats are also known for their independent and enigmatic nature. This can therefore create a sense of mystery and allure in your campaigns.

Dogs 🐶

Dogs are widely known for their friendly and approachable nature. This can help create a warm and welcoming atmosphere in your marketing materials. Their playful and energetic personalities can also add a sense of fun and excitement to your campaigns. Whether romping in a field of flowers or snuggling up for a cosy nap, dogs can bring a sense of joy and happiness to your B2B marketing campaigns.

Birds 🕊

Birds as a whole are a versatile option for spring campaigns, signifying freedom and new beginnings. They can represent the joy of flight, the beauty of nature, and the promise of a fresh start. In a marketing context, birds can be used to evoke feelings of optimism, rejuvenation, and the arrival of warmer weather. Whether it’s a robin redbreast heralding the arrival of spring or a flock of migratory birds returning home, birds can add a touch of natural beauty and symbolism to your campaign.

Pigs 🐷

Pigs and piglets are a playful and charming addition to Easter-themed campaigns. They can represent prosperity, good fortune, and abundance. Pigs are also often associated with the harvest and the promise of a bountiful year ahead. In your spring campaigns, pigs can be used to convey a sense of warmth, friendliness, and approachability. Whether it’s a piglet frolicking in a field or a contented sow enjoying a mud bath, pigs can add a touch of whimsy and charm to your campaign.

Goats 🐐

Goats are known for their curiosity and playfulness, and symbolise vitality, renewal, and the spirit of exploration. Moreover, they are agile and adventurous animals, and they can add a sense of energy and excitement to your Easter campaigns. Whether it’s a baby goat bounding through a meadow or a group of goats playfully butting heads, these animals can capture the essence of springtime. Moreover, their inquisitive nature and mischievous antics can bring a sense of spontaneity and joy to your marketing materials.

Alpacas 🦙

Alpacas are a charming and friendly addition to Easter-themed marketing campaigns. With their gentle nature, soft coats, and expressive eyes, they can captivate the audience. Associated with spring, they too can represent renewal and new beginnings. Alpacas can bring joy and warmth to your campaigns and leave a lasting impression.

Easter Bunny

In conclusion, Easter offers a prime opportunity to infuse your B2B marketing campaigns with animal charm, whether through bunnies, chicks, lambs, or other creatures. Each animal brings its unique personality, symbolising aspects like tradition, renewal, and vitality. Embracing these symbols can engage your audience in a playful and festive manner, leaving a lasting impression. Whether evoking nostalgia or celebrating new beginnings, integrating animal talent can elevate your Easter promotions, adding a touch of magic to your marketing efforts. Happy Easter marketing! 🐇🐣✨

With Valentine’s Day right around the corner, love fills the air, and at Urban Paws UK, we’re celebrating our hard-working and talented pet models and actors who bring joy and magic to every project they’re a part of. This season of romance is the perfect time to shower them with the love and affection they deserve!

Valentine's Day Dog

For the foodie felines and canine connoisseurs out there, consider spoiling them with a homemade treat. Additionally, you can treat them to a gourmet pet meal from a local boutique. Nothing says “I love you” like a delicious feast!

Moreover, if relaxation is more their style, why not treat them to a day of pampering at the spa? From soothing massages as well as indulgent baths, there’s nothing like a little self-care to make your pet feel like royalty.

Let’s make this Valentine’s Day unforgettable for our furry companions by spending quality time together and engaging in enriching activities. Whether it’s enjoying a leisurely stroll in the park, arranging a playdate with furry friends, or snuggling up for a movie night at home, cherish every moment you share with your pet.

Cat Love balloons

Additionally, consider trying out a new toy, embarking on an outdoor adventure, or engaging in some mental stimulation games to keep their minds sharp and their spirits high. Remember, the key is to tailor your gestures of love to your pet’s preferences and personality. With Urban Paws UK, let’s ensure that our beloved pets feel cherished and valued on this special day!

At Urban Paws UK, we understand that our furry friends are cherished members of our families and essential partners in our work. This Valentine’s Day, let’s show them the love and appreciation they deserve. After all, they’re the heart and soul of our lives!

The world of pet influencers has exploded in recent years, with furry (and sometimes not-so-furry) friends captivating audiences worldwide. From fashion-forward pets donning the latest trends to hilarious pranks that have us laughing out loud, there’s no shortage of content to adore. Let’s dive into some of the hottest trends shaping the pet influencer sphere today.

1. Fashion-Forward Pets

Move over, human fashion influencers, the pets are taking over! Stylish pets are all the rage, with owners dressing their furry friends in everything from haute couture to chic, everyday wear. Instagram and TikTok are awash with pets flaunting designer outfits, custom-made costumes, and seasonal attire that would give any fashionista a run for their money. The trend isn’t just limited to dogs and cats; fashionable ferrets, bunnies, and even reptiles are making waves, proving that style knows no species.

2. Pet Travel and Adventure

The call of the wild is being answered not just by humans but by adventurous pets as well. Social media accounts dedicated to pets traveling the world, exploring nature, and embarking on adventures are gaining massive followings. From scenic hikes to beach days and even international travel, pet owners are documenting their journeys alongside their pets, inspiring a new wave of travel enthusiasts. These accounts not only showcase the bond between pets and their owners but also highlight pet-friendly destinations and travel tips.

3. Pet Pranks and Comedy

Who doesn’t love a good laugh? The pet world has its fair share of comedians, with pet pranks becoming a beloved trend. Videos of pets being hilariously outsmarted by their owners, or pets themselves pulling off pranks, are viral sensations. These playful antics bring joy and laughter to audiences, reinforcing the joy pets bring into our lives. It’s not just about the pranks; comedic pet content also includes funny reactions, unexpected behaviours, and pets getting into mischief.

4. Educational and Inspirational Content

Beyond entertainment, there’s a growing trend of educational and inspirational pet content. Influencers are using their platforms to advocate for animal welfare, share training tips, and educate the public about different breeds and pet care. Heart-warming stories of rescue animals, transformation journeys, and pets overcoming challenges are particularly popular, offering hope and motivation to viewers.

5. Pet ASMR and Relaxation

A niche but rapidly growing trend is pet ASMR (Autonomous Sensory Meridian Response) and relaxation content. Videos featuring the soothing sounds of pets eating, purring, or simply being themselves offer a calming escape for viewers. This trend taps into the broader popularity of ASMR content, with pets adding an adorable twist that appeals to animal lovers seeking relaxation and stress relief.

The Future of Pet Influencer Content

As the pet influencer world continues to evolve, we can expect to see new trends emerge, driven by creativity, technology, and the ever-deepening bond between humans and their pets. The joy and connection that pets bring into our lives are universal, transcending language and culture, making pet content a beloved genre across the globe.

In conclusion, the world of pet influencers is diverse and ever-changing, reflecting the creativity and love people have for their animal companions. From fashion and travel to comedy and education, pets are proving to be not just adorable companions but influential stars. As we move forward, it’s clear that pets will continue to play a significant role in shaping digital content trends, bringing smiles, laughter, and inspiration to audiences everywhere.

In the world of marketing, influencer collaborations have become increasingly popular, and pets are no exception. Yes, you read that right—pet influencers are taking social media by storm. Their adorable antics, captivating content, and genuine connections with their followers have made them powerful assets for brands. In this blog post, we’ll explore some remarkable case studies and success stories in the world of pet influencer marketing.

 

Case 1 – Bear (@_gsdbear) – Rover.com

In a influencer campaign for Rover.com, Bear, the German Shepherd, emerged as a remarkable asset. With a reach of 39K, including 25K non-followers, Bear not only captured attention but also forged genuine connections with the audience. The campaign garnered 292K plays and 172 saves, showcasing Bear’s ability to engage viewers effectively. His remarkable engagement rate of 2.4% demonstrated his capacity to highlight the excellence of Rover.com’s services.

Case 2 – Teddy (@teddytheshetland) – Lyle, Lyle the Crocodile

In the “Lyle, Lyle the Crocodile” Influencer Campaign Teddy the Shetland proved to be a standout influencer in the “Lyle, Lyle the Crocodile” campaign. This adorable Shetland’s content garnered 20.1K likes, 70 comments, and 248 saves. The campaign’s video content reached an astounding 1 million views, illustrating Teddy’s ability to capture and hold the audience’s attention. With an impressive engagement rate of 6%, Teddy successfully fostered genuine connections with the audience during this campaign.

Case 3 – Lily, Boris and Darcy (@lily_boris_darcy) – Rover.com

Lily, Boris, and Darcy – The Golden Trio for Rover.com In another successful campaign, “The Golden Trio” consisting of Lily, Boris, and Darcy partnered with Rover.com. With a combined follower base of 55K, these charismatic canines achieved an impressive 3% engagement rate. This statistic indicated their ability to connect effectively with their audience. The campaign reached over 60K pet enthusiasts, showcasing the trio’s influence and appeal. Their partnership with Rover.com demonstrated their ability to engage and resonate with their followers. They are an invaluable assets in the world of pet influencer marketing.

 

Pet influencer marketing is proving to be a pawsitively effective strategy for brands looking to reach pet-loving audiences. These case studies illustrate the remarkable impact that pet influencers like Bear, Teddy, Lily, Boris, and Darcy can have on a campaign’s success. Their ability to capture attention, foster genuine connections, and engage audiences is a testament to the unique appeal of these adorable and charismatic animals. As the world of influencer marketing continues to evolve, we can expect to see more furry friends making their mark in the digital landscape. So, stay tuned for more heart-warming and engaging content from these lovable pets!

Did someone say New Year New Talent? Step into the enchanting world of feline and canine talent as we reveal the Top Cats and Dogs to Watch in 2024. These rising stars, who made a splash in 2023, are gearing up for an encore that will imprint lasting paw prints on our hearts. From the graceful agility of feline performers to the charm and agility of dogs, these four-legged prodigies actively showcase extraordinary talents, heartwarming moments, and playful brilliance.

Embark on this journey into the realm of animal entertainment. Where whiskers, wagging tails, and endearing personalities actively take centre stage. Crafting a symphony of delight that resonates with pet lovers and enthusiasts alike. Brace yourself for a year filled with the unparalleled charm and boundless talent of our beloved cats and dogs!

Hugo and Huxley for Edgar and Cooper
                                                                  Hugo and Huxley for Edgar and Cooper
Izzy 🐶

Izzy, the Jack Russell Terrier, is a rising star in pet modelling. Collaborating with Fetch at Ocado and featuring in fashion shoots for Boden, she brings her petite charm to various projects. Standout appearances include Primark‘s Christmas campaigns, promotions for the Kennel Club Charitable Trust, and featuring in Rightmove‘s latest advert. Additionally, catch her endorsing the Dobbies Christmas pet range and recently shining in a photoshoot for Front Of The Pack. Izzy’s journey showcases her charisma and versatility in seamlessly blending into diverse projects in the pet industry and beyond.

Jane 🪄

Jane, the trick-trained Pomeranian, shines as a main character in the indie horror movie “A Woman’s Best Friend“. Beyond film, she collaborates with notable brands such as Arsenal FC, Buckenham Locksmiths, and Ring indoor cameras. In a recent highlight, Jane starred in the iconic John Lewis 2023 Christmas Advert, showcasing her versatility. She also featured in a Christmas campaign for TK Maxx and played a role in HeyCar‘s latest campaign, promoting their used car services. Jane’s seamless transition between genres and industries therefore solidifies her as a remarkable and sought-after talent in entertainment and advertising.

Daisy 🌸

Daisy, the cheerful Cockapoo, has charmed audiences in various commercials and campaigns, showcasing her versatile talents. From leading in a bustling PitPat TV commercial to posing effortlessly in a professional studio, Daisy’s appeal is boundless. She collaborated with The White Company and promoted dog-friendly stores at Dobbies Garden Centre. Moreover, Daisy’s impressive portfolio includes campaigns with ManyPets, Uber Eats, Tinder‘s ‘Bark and Spark,’ and Lily’s Kitchen pet food. She also posed for Front Of The Pack, modelled for Every Paw, and worked alongside Katherine Ryan for Gousto. Recently, Daisy starred in the 2023 Christmas advert for popular clothing brand, Fatface. Daisy’s journey exemplifies her undeniable charisma and versatility in the world of pet modelling and advertising.

Daisy Fatface Christmas
                                                              Daisy for the 2023 Fatface Christmas Campaign
Lily, Boris and Darcy 💫

Lily, Boris and Darcy, the stunning Golden Retrievers, have an impressive work history with top brands. They collaborated with Dyson, Vax, Skoda, and Spotify on a marketing campaign, showcasing their versatility. Working with Nestle, YuMove, Costa Coffee, Aldi, River Island, Primark, BUPA, JML and more, they’ve become sought-after models in various industries.

Their high-end editorial campaigns with Barbour Dogs and film work for Purple Bricks, Matalan, Wolt, and Barking Heads pet food highlight their adaptability. Notably, they starred as Sandy in the UK and Ireland tour of Annie the Musical. Winning hearts alongside Craig Revel Horwood and Paul O’Grady. Their charm extends to promotional events for Sainsbury’s, London’s Westfield shopping centre, and Christmas Grottos. Lily, Boris, and Darcy are true standouts in the world of pet modeling and entertainment.

Mochi 😻

Mochi, the charming Ragdoll, has made a notable impact in the advertising world. She graced the pages of L’Officiel Lithuania’s October print issue, showcasing her elegance in an animal shoot. Mochi’s portfolio includes a feature in an advert for Barclays, campaigns for Virbac and Amazon, and a prominent role as a model and actor for Lily’s Kitchen. Adding a touch of celebrity, Mochi starred in Rick Astley‘s “Forever and More Official Video,” directed by Simon Pegg. Therefore further solidifying her presence in the world of modelling and acting.

Honey, Jam and Snowden 👑

Honey, Jam, and Snowdon, the charming Royal Corgis, recently delighted attendees at a traditional British meet and greet celebrating English culture. Their regal charisma extends globally. With bookings for the Bachelor USA and appearances at the iconic Hard Rock Cafe.

This Royal Corgi trio collaborates with Madame Tussauds, promoting the latest Royals wax figures, and offers fans a unique Meet and Greet experience. Snowdon, making a solo appearance on ITV This Morning, paid tribute to the Queen’s passing. He also featured in campaigns for Lilys Kitchen‘s Coronation showcase and Mini Boden‘s Coronation product release.

These Royal Corgis are also familiar faces as the Queen’s Corgis in promotional campaigns for Netflix’s hit series, The Crown, and have participated in numeurous modelling jobs with prestigious names such as Zara and Next. Their widespread appeal and versatility showcase their regal charm, captivating audiences on both local and international stages.

Honey, Jam and Snowdon for Zara
                                                                                                      Honey, Jam and Snowdon for Zara
Aura 🐈

Aura, the British Moggy cat, boasts a wealth of onset experience. Having collaborated with prominent brands in the pet industry, including Lilys Kitchen, Kittyrama, Empower Paw, Amazon, and Everclean. Her versatility shines as she transitions seamlessly between pet-related ventures and mainstream platforms. Adding a touch of celebrity glamour, Aura has also lent her modeling prowess to the merchandise of renowned YouTubers Dan and Phil. Her diverse portfolio and broad appeal make her a standout in the world of feline modelling.

Hugo and Huxley 🐕

Labrador brothers Hugo and Huxley have made a significant impact in the pet modelling world. Showcasing their charm across diverse sectors like pet clothing, food, and accessories. This standout duo notably featured in The American Express Company‘s global marketing campaign (Amex) and Natures Menu‘s Spring social content. They gained recognition as the faces of ManyPets Insurance’s ‘Ball Dog’ Campaign and prominently appeared in Lilys Kitchen‘s Coronation campaign, emphasising their royal connection.

Their on-screen versatility extends to the Lintbells YuMove TV advert, as well as collaborations with prominent brands such as John Lewis, Tesco, and Zylkene. The pair have engaged in various campaigns, from ‘Rehome Your Phone’ with O2 UK to promoting greener living with Hello Hub and a Wimbledon campaign for Many Pets Insurance. These brothers have also starred in recent campaigns for Edgar and Cooper, EE, and Next, therefore reaffirming their status as versatile and sought-after pet models.

Jasper 🐈‍⬛

Jasper has emerged as a prominent figure in the advertising world, recently taking on a starring role in ‘Looking For Mr Right?’—an advertisement for BitGet, showcasing their copy trading services. His on-screen presence extends to television adverts for EE and Google, highlighting his versatility as an actor. In addition to his acting ventures, Jasper has become a sought-after model for Lily’s Kitchen pet food, posing for multiple campaigns. Moreover, his diverse portfolio reflects his ability to seamlessly transition between acting and modelling roles in the dynamic landscape of advertising.

Jasper for the Lily's Kitchen Halloween Campaign
                                                                    Jasper for the Lily’s Kitchen Halloween Campaign

As we step into 2024, the stars of the animal talent world, along with our extensive roster of talented animals, are ready to make their mark. Their charm, charisma, and unique skills are set to spice up campaigns, brighten up adverts, and even take centre stage in productions, both on screen and on stage. The diverse talents showcased in a variety of industries highlight the universal appeal of our furry companions. Get ready for a year filled with the unparalleled charm and boundless talent of these animal stars, making 2024 a memorable year in the world of animal entertainment.

Have you ever watched a movie and thought ‘How do they get that cat to do so many different things?’. If you don’t know this already then prepare to have your bubble burst because the truth is, they don’t.

How many cats were hired for the movie ‘A Street Cat Named Bob’?

This movie, based on a true story, is about a homeless busker called James. He is struggling with a heroin addiction when he meets a fearless stray ginger cat called Bob. Together they go on a journey leading to James’ sobriety and a lucrative book deal.

They cast the real-life cat, Bob as the main character in the movie and he did not disappoint. Bob was experienced at being up on James’ shoulders, busking, and the hustle and bustle of the street. He exuded main-character vibes and stole the show.

Bob’s zen nature suited a lot of the scenes from the film. But he was not the kind of cat who enjoyed riding in a bicycle basket or running onto a bus. The movie needed the help of several ginger cats to make it work.

To get around this, the Director hired 6 other cats:

🐈 Oscar (Very good at staying where he is told to stay)

🐈 Booker (The stunt cat – fearless)

🐈 Leo (Mellow and laidback)

🐈 Trace (Sadly there is no information about Trace’s specific talents)

🐈 Ricky (Was a little on the plump side)

🐈 Jaffa (Very good in the bicycle basket)

Having multiple cat actors for one role is not unusual. During the Harry Potter movie, several Maine Coon cats were hired to play Mrs Norris, the pet cat of Argus Filch.

Pebbles was trained to walk up and down and stop on command. This cat is famous for checking the corridor for unruly students.

This cat actor was not so skilled at the more complex training which was better suited to the two other cats.

Why do so many different cat actors play the main character in a movie?

Human actors can alter their emotions, temperament, and entire personalities. This allows them to adapt to the demands of a character or scene. Cats can not which is why they need to hire so many to play one character.

Cat actors are hired for their specific personalities and abilities. Some cats are more placid and are better at lazing around. Others are better suited to the high-energy action shots. 

They don’t need to behave alike but they do need to look alike. Unlike humans, it is far easier to find cat actors who only have slight differences in aesthetics.

Training dogs is easier than training cats. Dogs love food and attention whereas cat reward behaviour is more complex. Cats may have a more narrow repertoire of skills per cat as a result. This might explain why there are often more cats playing one role in movies when compared with dogs. 

Apply for your cat to join Urban Paws Agency

With so many animals being needed for just one role, there are plenty of opportunities in the industry for more cat actors (and models). If you have a well-trained feline waiting in the wings then why not apply for them to join Urban Paws?

Your pet’s profile will be assessed by lots of agents, photographers, and of course film directors. They are all looking for animal hire for their specific brief. All of our work pays and rates vary depending on the job. 

Please note: If you haven’t received a response from the team in two weeks, kindly consider your application unsuccessful. Please be patient for the entire two-week period, as we receive a substantial volume of applications.

 

 

A previous pet business owner turned freelance writer, Pixie Greatorex specialises in writing blog posts for business owners in the pet niche. She shares her world with 4 feline friends and combines her history in marketing and business coaching with her degree in psychology and a long-standing passion for animals.

In today’s digital age, businesses are constantly seeking innovative and effective ways to reach their target audience. One such avenue that has gained significant traction is pet influencer marketing but the effectiveness of these partnerships needs to be measured and quantified. In this blog post, we delve into the world of B2B pet influencer marketing and explore how businesses can gauge their return on investment (ROI) by identifying and tracking key performance indicators (KPIs).

The Power of Pet Influencer Marketing in B2B

Before diving into KPIs, it’s essential to understand why B2B companies are increasingly turning to pet influencer marketing. The appeal lies in the emotional connection that pets evoke. Regardless of the industry, professionals are people with personal lives, and many of them are pet owners. By associating their products or services with beloved pets, B2B brands can humanise their image and create a relatable narrative.

Measuring Success with KPIs

To determine the effectiveness of a pet influencer marketing campaign, businesses must establish clear KPIs that align with their objectives. Here are some key metrics to consider:

  1. Engagement Metrics: These include likes, comments, shares, and overall interaction with the content. Higher engagement rates indicate that the pet influencer’s audience is actively engaging with the brand’s message.
  2. Reach and Impressions: Tracking the number of people who have seen the content and how many times it was viewed can provide insights into the campaign’s reach and exposure.
  3. Website Traffic: Monitoring the increase in website visits attributed to the campaign helps evaluate whether the influencer’s audience is taking desired actions.
  4. Lead Generation: B2B companies can track the number of leads generated through the influencer campaign, assessing the quality and conversion potential of these leads.
  5. Social Media Follower Growth: If increasing the brand’s social media presence is a goal, monitoring follower growth on relevant platforms can be a valuable KPI.
  6. Sales and Conversions: Ultimately, B2B companies should assess whether the influencer campaign contributes to increased sales or conversions. Tracking the number of conversions and the revenue generated directly from the campaign is vital.
  7. Brand Sentiment and Reputation: Analysing sentiment around the brand and monitoring online reputation can help gauge how the influencer campaign impacts brand perception in the B2B space.
  8. Cost-Per-Action (CPA): Calculating the cost associated with each desired action (e.g., saves, link clicks or website visit) provides campaign efficiency.
  9. Return on Investment (ROI): ROI is a comprehensive metric that considers the campaign’s cost and the revenue generated. A positive ROI indicates that the campaign is profitable, while a negative ROI suggests a need for adjustment.
Iterating and Optimising

After analysing the chosen KPIs, B2B companies should use the insights to iterate and optimise their pet influencer marketing strategies. This could involve refining the content, adjusting targeting, or even seeking out new influencers who better align with their goals.

In conclusion, pet influencer marketing is a promising avenue for companies to humanise their brand and connect with their audience. By defining and tracking relevant KPIs, businesses can measure campaign success, make data-driven decisions, and achieve a positive ROI. Ensuring that your investment in pet influencer marketing delivers tangible results in the B2B world.

Puppies and kittens in Santa hats

The air is filled with the sweet aroma of gingerbread cookies, and the twinkling lights of the Christmas tree cast a warm glow on the cosy living room. It’s that time of the year when magic fills the air, and at Urban Paws UK, we believe in adding a touch of paw-some charm to your Christmas celebrations 🎄🥳

Join us as we unwrap the enchanting world of animal talent, where furry friends become stars and sprinkle festive joy wherever they go! 🐾

The Gift of Talent 🎁

In our world, tails wag, feathers flutter, and soft paws dance to the rhythm of joy. Meet the extraordinary animals of Urban Paws UK as they showcase their talents. From dogs mastering impressive tricks to cats enchanting us with their unique skills. But that’s not all. We represent an incredible variety of animals, so go and check them out on our website and social platforms!

Captivating Audiences: The Paw-sitive Impact of Animal Stars in Christmas Campaigns ☃️

Integrating animals into your Christmas campaigns infuses a touch of enchantment and authenticity. The use of furry friends in festive settings creates a memorable and emotionally resonant connection with your audience. Beyond entertainment, animals evoke positive emotions, therefore making your brand more shareable and memorable during the holiday season. Moreover, their charm, warmth, and universal appeal provide a unique and effective way to set your brand apart in the crowded holiday marketing landscape. Fostering a lasting and endearing connection with your audience. Choose Urban Paws UK for your next themed campaign.

Deck the Paws: Animals in Christmas Costumes 🐶🎅🏼

If there’s one thing cuter than our animals, it’s our animals in Christmas costumes! Dive into the festive spirit as our talented performers sport Santa hats, elf ears, and reindeer antlers. Explore the adorable side of Christmas with a parade of festive furballs, inspiring pet owners to join the fun and dress up their own companions for the season. Are you tempted? Dress up your furry friend and tag Urban Paws Talent on Instagram for the chance to be shared on our page!

Behind the Scenes: A Day in the Life of Animal Stars during the Holidays 👀

Ever wondered what goes on behind the scenes as our animal stars prepare for their festive performances? Follow them on Instagram and get an exclusive peek into their world. Filled with rehearsals, festive costumes, and moments of pure joy. Not to forget, what they get up to in their day-to-day lives! Discover the wonderful world of animal actors from the pets themselves, and see what Santa brought them this Christmas.

Merry Christmas and a Happy New Year 💫

As we wrap up this journey through the magical world of animal talent, we extend our warmest wishes for a paw-some and magical Christmas. May your festive season be filled with the love and companionship of our extraordinary animal family members. Merry Christmas from all of us at Urban Paws UK! 🤍✨

 

The festive season is fast upon us, and while many people are busy creating their shopping lists for loved ones, some pet owners are taking it to a whole new level. In a heartwarming yet extravagant trend, pet enthusiasts are splurging on their furry friends like never before. Shocking to many, the total spend for these pet lovers can often match, or even surpass the amount spent on their human counterparts. At the forefront of this pet-centric Christmas celebration are the renowned establishments across the UK, that we are proud to work with year in and year out 💫

Amidst the array of fantastic brands, let us highlight just a few fan favourites this Christmas:

Boden Clothing: Stylish Attire for Your Pooch 👚🐾

Boden Clothing, a favourite among fashion-forward individuals, has seen a surge in pet apparel sales. Therefore, pet owners are flocking to this iconic brand to pick stylish outfits for their four-legged companions. From cosy Christmas sweaters to chic collars, our pets are getting runway-ready for the festive season.

John Lewis: Luxury Living for Pets 👑

When it comes to luxury, John Lewis and Partners know how to deliver. Pet owners are splurging on high-end pet accessories, including designer pet beds, gourmet pet food, and exclusive pet toys. This iconic retailer is setting the standard for pet opulence. Proving that our pets deserve nothing but the best.

Primark: Festive Family Fashion, Including Your Pup! 🎄👨‍👩‍👧‍👦

Matching PJs for the Whole Crew! Primark’s festive collection extends beyond humans, offering coordinated holiday cheer for the entire family, including your four-legged friends. Dive into enchantment with Primark’s latest collaboration with Disney, featuring new Lilo and Stitch-themed PJs that ensure your pet is part of the whimsical festivities. Unforgettable moments await, straight out of a fairy tale!

Primark PJs
Lexie the Jack Russell Terrier for Primark Christmas 2023

Not On The High Street: Personalised Gifts for Furry Friends 🐩

At Not On The High Street, pet owners are revelling in the opportunity to give their animals one-of-a-kind gifts. Personalised pet tags, custom-made beds, and bespoke toys are just a few of the unique presents making their way into pet stockings this Christmas. It’s the perfect way to show our pets that they are truly part of the family.

Studio.Co.Uk: Festive Pet Delights 🦴💫

This festive season, Studio.Co.Uk is the ultimate destination for pet owners. Offering everything from stylish clothing to Christmas decorations. Personalised ornaments to innovative enclosures. This platform provides an affordable way to pamper furry friends. Moreover, with a variety of gifts, cosy outfits, and festive accessories, Studio.Co.Uk ensures that every pet can join in the holiday celebrations in style.

Aldi: Affordable Elegance for Your Furry Companions 🥣

Aldi, best known for its budget-friendly offerings, is not just a haven for human shopping during the holidays. Pet owners are discovering the joy of finding affordable yet luxurious pet products at Aldi. From gourmet pet treats to cosy beds. This supermarket giant has become a one-stop shop for pampering pets without breaking the bank.

Lily’s Kitchen: Gourmet Delights for Pets 🥘

Lily’s Kitchen, a brand synonymous with wholesome and organic pet food, is experiencing a surge in demand during the holiday season. Pet owners are opting for gourmet treats and festive feasts to ensure their pets indulge in the season’s culinary delights. After all, a Christmas feast is incomplete without our beloved pets at the table.

ASDA: Budget-Friendly Extravagance 🏷

UK supermarket, ASDA, is widely known as a household name for affordable shopping. Additionally, they have also become a hot spot for pet owners looking to spoil their furry friends. With a wide range of pet products, from toys to cosy blankets, ASDA is proving that pampering your pets doesn’t have to come with a hefty price tag.

Prada: Luxury Unleashed 👗

For those who truly want to spoil their pets, Prada has become the ultimate destination. From designer pet carriers to couture pet accessories, Prada is redefining pet luxury. Pet owners with a taste for the finer things in life are ensuring their four-legged companions step out in style this Christmas.

The Season of Spoiling 🤍

As the festive season unfolds, it’s clear that pet owners are embracing the spirit of giving by lavishing their animals with love and attention 🐶🐈  From high-end brands such as Prada to budget-friendly options at ASDA, pet owners are ensuring that their furry companions experience the joy and warmth of Christmas like never before 🧑‍🎄

So, as you deck the halls and trim the tree, don’t forget to include your pets in the festive celebrations—they certainly deserve a little luxury too! 🐾✨

In the age of social media, the internet has given rise to a new breed of influencers – pet influencers. These furry, feathered, or scaly companions have amassed thousands, if not millions, of followers, and their cute and often comical antics have made them a sought-after presence in the world of online marketing. If you’re considering turning your beloved pet into a pet influencer, it’s essential to create a strong brand for them. In this blog, we’ll explore the best practices for crafting a brand for your pet influencer, backed by real-world examples.

Understanding Your Pet’s Unique Personality

The first step in creating a brand for your pet influencer is to understand their unique personality. Just like human influencers, pets have their own quirks, preferences, and behaviours that set them apart. To succeed in the world of pet influencer marketing, you need to embrace and celebrate your pet’s individuality.

Choosing the Right Platform

Different social media platforms cater to different audiences and types of content. When creating a brand for your pet influencer, it’s crucial to choose the right platform(s) that align with your pet’s personality and the content you want to create. For example:

  1. Instagram: Instagram is a popular platform for pet influencers, known for its visual appeal. It’s ideal for sharing high-quality photos and short videos, making it perfect for showcasing your pet’s cuteness and charm.
  2. TikTok: If your pet has a playful and entertaining side, TikTok can be a great platform to highlight their talents through short, engaging videos.
  3. YouTube: For longer-format content or educational videos (such as pet care tips), YouTube provides a platform for showcasing your pet’s personality and knowledge.
Creating a Unique Aesthetic

A consistent and visually appealing aesthetic is crucial for building your pet influencer’s brand. Choose a colour scheme, filters, and overall style that reflect your pet’s personality and the message you want to convey. This consistency helps in making your pet’s content instantly recognisable.

Engaging with Your Audience

Building a brand for your pet influencer is not just about posting cute photos and videos; it’s also about engaging with your audience. Respond to comments, ask questions, and create a sense of community around your pet’s online presence. Encourage followers to share their own pet stories and experiences.

Collaborating with Other Influencers

Collaborations with other influencers can help your pet influencer reach a broader audience. Partnering with human influencers or fellow pet influencers can lead to cross-promotion and increased visibility.

Creating a brand for your pet influencer involves recognizing their unique personality, selecting the right platform, curating a consistent aesthetic, engaging with your audience, and exploring collaboration opportunities. By following these best practices and drawing inspiration from successful pet influencers like Good Boy Ollie, Hugo, Huxley and owner Ursula, and King Louis, you can turn your furry friend into a beloved and influential figure on the internet. Remember that authenticity and a genuine love for your pet are the keys to success in the world of pet influencer marketing. So, go ahead and let your pet’s star shine!

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