Urban Paws UK | Animal Casting Agency

About Urban Paws

The popularity of animals in the TV, Fashion and Advertising sectors increases each year, so here at Urban Paws UK we have created an ‘Animal Casting Agency‘ to meet the growing demands of the industry. As a nation of animal lovers, the combination of a great TV ad with a cute, heroic or comedic animal starring in it can provide huge resonance & help to create a much-loved brand within society that can last for years.

At Urban Paws UK we specialise in pet modelling and animal actors.  We have dogs, cats, domestic animals and dangerous wild animals that are perfect for TV, film, marketing, photo shoots, adverts, theatre and much more.

There isn’t one specific type of pet that’s particularly in demand over any others & an animal needn’t be a certain breed or pedigree to be a canine or feline star like Bob the street cat. Indeed, many different types of pets are popular for different kinds of work & pets of all breeds, shapes & sizes regularly make appearances on TV shows & adverts promoting products & services. Urban Paws UK offers Agents and Producers a huge selection of animal actors & models suitable for any kind of role. All our animals are extremely human-friendly, well-trained, obedient & are open to learning. At Urban Paws UK the welfare of our animals takes priority, so we always work with reputable and experienced animal handlers whilst collaborating with our owners & clients to achieve market-leading results.

We also work directly with Pet influencers and can match these social media stars with worldwide brands.

We are confident that we have the right animal for every role, so when briefing us please provide as much information as possible including assignment details, budget & the preferred breed or specific appearance required. Remember, the more information we have about the type of modelling work to be undertaken and the animals required, the quicker we can provide you with an animal that meets your needs.

Urban Paws UK is the best place to sell your story. We want real life stories about your own experience with your dog. Do you have a unique story to tell? Has your dog/cat saved a life? Or have you and your pet been involved in an amazing real life story that would inspire others? Whatever it is, we want to hear from you NOW!

Also to find out if our dogs understand what we tell them, Click here.


About Layla – Animal Agent

Urban Paws UK is owned and managed by Layla Flaherty. The project began back in 2014 when Layla spotted a gap in the market for a pet talent agency & animal actors. When Layla was travelling the country to fulfill her various TV & Modelling commitments, she noticed the rise in popularity with animal talents. She has a eye for spotting potential animal stars across the UK & has a passion for helping owners develop their beloved pets into stars. It is this talent & passion that inspired Layla to set about creating a bespoke casting service.

For many years Layla was a busy professional working within the TV and Modelling industries & therefore had a good knowledge of the industry as a whole. Hence Urban Paws UK was born, to provide a range of customised services for our four-legged friends. Urban Paws UK has your favourite pet’s needs at the heart of its culture & values providing the UK’s best animal talent & casting agency.