Dog of War – the hit promo starring Elmo and Lucky
April 25, 2018

The What?

God of War (2018) – the Sony PlayStation 4 exclusive game – is currently riding high as the highest rated game of the year on Metacritic, with a critic score of 95 (out of 100). To coincide with the release of the game, the marketing team working with Sony came to us at Urban Paws looking for a dog with the same spark, the same gravitas, the same… body-type as the Ghost of Sparta?

Enter: Elmo the new dog influencer on the block!

Elmo (left) and Kratos (Right)

Well they both have similar markings, though I’m pretty sure that Elmo’s markings are from birth, and not from being tricked by Ares the God of War. Aside from that though, you would be hard-pressed to find a better pairing for the indomitable Kratos. I mean look at those ears!


The Promotional Video

The final version of the commercial released sees a marketing department mixup, whereby the staff member in charge of organising the God of War promo (this is all very meta) mixes up his D’s and G’s, and instead has filmed and produced a promo for Dog of War, which has all the same characters, but significantly shorter and much fluffier (although looking at that beard, Kratos is catching up).

The promo itself is fantastic, as are all the actors, though it’s probably fair to say that Elmo and Lucky steal the show as Kratos and Atreus respectively.


Our Review of the game

I personally played through the game over the weekend and can confirm that it absolutely lives up to the promo video, though I would have liked an option to toggle between 2-legged and 4-legged Kratos, though that could have introduced some issues with enemies dying from exposure to raw-untapped cuteness, rather than from a magical axe.

All in all, this has been a week of wins for PlayStation and Sony’s Santa Monica Studio in particular, with both one of the highest rated video games of all time, and with a new hit advertisement that is being watched and shared globally. We can only hope that it results in a new IP…


Bonus Behind the Scenes Pictures!


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